For ACTIVATE’s founders, taking vitamins every day had become more hassle than it was worth. Swallowing horse pills was uncomfortable and hard to remember. Dumping supplement powders into water bottles was just messy and awkward.

They looked to vitamin-enhanced waters for an answer, but only found labels filled with empty promises. In their search halfway around the globe for something better, they made a discovery that demanded attention.

At first, it seemed like nothing more than an intriguing gimmick – a cap that featured a moisture-resistant compartment inside where ingredients could be stored and released before drinking. Nice idea. But as they began to research the benefits of keeping the active ingredients separate from the water, they realized the key was hidden inside this innovative cap.

According to their research conducted in partnership with Covance Laboratories at the University of Wisconsin, vitamins and other healthy ingredients lose their potency sitting in water. By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method they were seeking.

On that day, ACTIVATE was born – with no preservatives, almost zero calories, surprising flavor, and a big, bold bang of health.