By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking.
For us, taking vitamins every day had become more hassle than it was worth. Swallowing horse pills and dumping supplement powders into water bottles was just not cutting it.
We looked to vitamin-enhanced waters for an answer, but found labels filled with empty promises. In our search for something better, we made a discovery that demanded attention.
At first, it seemed like nothing more than a convenient way to take your vitamins on the go – a cap that featured a moisture-resistant compartment inside where ingredients could be stored and released before drinking. Nice idea. But as we began to research the advantages of keeping the active ingredients separate from the water, we realized there was a significant health and wellness benefit.
According to our proprietary research, Vitamins A, B*, and C lose their potency sitting in water.* By storing the active ingredients inside our unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking.
On that day, ACTIVATE was born – a great tasting product that contains 0 grams of sugar, 0 calories, no preservatives, and is naturally sweetened with Stevia. Activate provides real refreshment and a fresh dose of vitamins --Delivered with a twist in a 100% post-consumer recycled plastic bottle.
Anders & Burke, Founders
*Vitamins B5, B12